Specialist Roblox Marketing Studio

Reach Gen Z
inside the platform
they never leave.

144M daily users. Most brand media budgets never touch them.
We design and build branded Roblox experiences that earn genuine engagement — not just impressions.

50M+visits across our work
20M+unique players reached
20+brand activations
20+industry awards
Roblox by the numbers
144M+
daily active users worldwide Roblox Corp
3h+
avg. daily time spent in Roblox Roblox Corp
60%
of users are Gen Z or Gen Alpha Roblox Corp

Roblox outperforms TikTok in teen daily session time — Business Insider

72% of Gen Z discover brands through gaming — Nielsen

Avg. branded experience: 4–7 return visits per player

Brands and agencies we work with

Mondelēz
Dirol
UNUNGA
Dodo Pizza
Beeline
Praktika.ai
SELA
Publicis Groupe
Mondelēz
Dirol
UNUNGA
Dodo Pizza
Beeline
Praktika.ai
SELA
Publicis Groupe
Case Studies

Real brands.
Real audiences. Real numbers.

Our case — built by us   Industry ref — for context

20+
brand activations
50M+
total visits
20M+
unique players
20+
industry awards
What We Build

Five formats.
One team.

Pick the format. We scope, build, and operate — no internal Roblox team needed.

01
Branded World
Best for: always-on presence

Your own Roblox space. Players return, explore, and engage over months — not a single campaign window.

02
Campaign Activation
Best for: launches, seasonal pushes

Time-limited experience with a mechanic and reward loop. Fast to deploy, designed to spike attention.

03
UGC Virtual Goods
Best for: cultural relevance, earned reach

Branded avatar items on the Roblox marketplace. Players buy, wear, and share them — organic distribution at scale.

04
Game Integration
Best for: fast reach, no full build

Your brand inside an existing hit game. Established audience, lower investment, faster time-to-market.

05
Roblox Research
Best for: audience insights at scale

Roblox enables large-scale brand research with hundreds of thousands of relevant respondents — at budgets comparable to traditional studies on just a few thousand people. Faster feedback, broader signal, younger audience.

Not sure
which fits?

Tell us your goal. We'll recommend the right format — no obligation.

Book a 30-min call →
How We Work

Brief to live —
fully managed.

01 — SCOPING
Define the brief
Goal, format, timeline — agreed upfront.

We tell you honestly what fits, what it costs, and what outcomes are realistic to expect.

02 — CONCEPT
You approve first
Nothing enters production without sign-off.

Mechanics, visual direction, player journey — all reviewed with you before build begins.

03 — PRODUCTION
We handle everything
Build, QA, certification — all in-house.

No external dev handoff. You don't need to manage anyone or understand Roblox's backend.

04 — LIVE OPS
We keep it performing
Updates, events, reporting — post-launch.

Branded experiences decay without care. We keep them live, relevant, and converting.

The Studio

Built for brand work
on Roblox. Not repurposed.

Every capability was assembled for one purpose — turning brand briefs into platform-native Roblox experiences. Not a gaming studio with a marketing department. Not an agency with a Roblox plugin.

🎯
Brand Strategy
Campaign goals mapped to platform mechanics before a single pixel is made.
💡
Creative Concepting
Original concepts that make brands feel native to Roblox, not dropped in.
🎮
Game Design
Mechanics, loops, and reward structures that keep players coming back.
⌨️
Roblox Development
In-house Lua engineers. No outsourcing. Full platform certification handled.
🏗️
3D Environments
World-building and art built to brand visual language.
👕
UGC & Avatar Items
Branded wearables and collectibles published on the Roblox marketplace.
📊
Analytics & Reporting
Roblox metrics translated into marketing language your CMO can read.
🤝
Creator Integration
Network of Roblox creators for distribution and amplification.
🔄
Brand-Native Design
Visual systems that carry your identity inside the Roblox environment.
🚀
Experience Launch
End-to-end coordination from Roblox review to live deployment.
Operational strengths
6–10 weeks brief to launch
No external dev handoff
Full live ops post-launch
Platform certification managed
Works with in-house teams and agencies
Awards & Recognition

Recognised across
the industry.

20+ awards across E+ Awards, Red Apple, Silver Mercury, MIXX and others

Gold
Best Branded Experience
E+ Awards
Gold
Digital Campaign of the Year
Red Apple
Silver
Best Interactive Campaign
Silver Mercury
Silver
Best Gaming Activation
MIXX
Silver
Mobile & Games
E+ Awards
Silver
Brand in Digital
Red Apple
Silver
Digital Innovation
MIXX
Bronze
Social & Gaming
E+ Awards
Bronze
Content Marketing
Red Apple
Bronze
Digital Experience
Silver Mercury
Bronze
Best UGC Campaign
MIXX
Bronze
Campaign of the Year
E+ Awards
Gold
Best Branded Experience
E+ Awards
Gold
Digital Campaign of the Year
Red Apple
Silver
Best Interactive Campaign
Silver Mercury
Silver
Best Gaming Activation
MIXX
Silver
Mobile & Games
E+ Awards
Silver
Brand in Digital
Red Apple
Silver
Digital Innovation
MIXX
Bronze
Social & Gaming
E+ Awards
Bronze
Content Marketing
Red Apple
Bronze
Digital Experience
Silver Mercury
Bronze
Best UGC Campaign
MIXX
Bronze
Campaign of the Year
E+ Awards
Now taking on new projects

Ready to reach
Gen Z where they are?

Share your brief, your goal, or just your question.
Pavel will reply personally — usually within a day.

Send Pavel a message →
Pasha Voropaev
Pavel Voropaev
Co-founder, DreamBrick Studio
Happy to discuss your brief, budget, or just explore what's possible. No sales scripts.